The Geneva Watch Sales: Spring 26

Pre-Season Overview

The spring auction season for rare, important, and luxury timepieces began in late April with Sotheby’s in Hong Kong and Monaco Legend Group’s Exclusive Timepieces event in Monaco. Sotheby’s opened the season with an exceptional result totalling $52 million, marking the most successful watch auction in the department’s history. Six world records were set, led by a Cartier London Crash that sold for $2 million, making it the most expensive Cartier watch ever sold at auction.

Monaco Legend Group’s Exclusive Timepieces sale achieved total sales of $30.9 million and a 98.3% sell-through rate, representing the house’s second-strongest performance to date. Top lots included a Patek Philippe reference 3448 “Padellone” dore dial that sold for $2.5 million and a Rolex reference 16516 Platinum “Zenith Daytona” that realized $2.2 million.

The Geneva sales commence on May 9, with the four major houses presenting a total of 1,277 lots. Following the strong results so far this season, market observers and collectors will be watching the Geneva sales with optimism.

Image: Sotheby’s Watches

The Watch Auction Calendar – Spring 2026

Date Auction House Location Sale Title
April 24 Sotheby’s Hong Kong Important Watches
April 25-26 Monaco Legend Group Monaco Exclusive Timepieces
May 9-10 Phillips Geneva The Geneva Watch Auction: XXIII
May 9-10 Antiquorum Geneva Important Timepieces
May 10 Sotheby’s Geneva Important Watches
May 11 Christie’s Geneva Rare Watches
May 27 Christie’s Hong Kong Important Watches
May 30-31 Phillips Hong Kong The Hong Kong Watch Auction: XXII
May 31 Antiquorum Hong Kong Important Timepieces
June 4 Monaco Legend Group Lugano Exclusive Timepieces
June 13-14 Phillips New York The New York Watch Auction: XIV
June 28 Antiquorum Monaco Important Timepieces

Selected Highlights – The Geneva Sales

Phillips in Association with Bacs & Russo – Geneva, Switzerland, May 9-10

Phillips once again leads the Geneva season with a tightly curated catalogue of important vintage and independent watchmaking. While the sale includes a number of significant pieces, the unquestionable centrepiece of the auction is:

Lot 27 – A Patek Philippe fef. 2523 “Polychrome Two-Crown World-Time”

One of the most important and visually striking wristwatches ever produced by Patek Philippe, this yellow gold reference 2523 features an exceptionally preserved cloisonné enamel dial depicting the map of South America. One of only two examples known, and the only one ever to appear publicly at auction, the watch last surfaced in 1988 and is widely regarded as one of the ultimate trophies of vintage watch collecting. Produced in 1953, the reference 2523 represented the pinnacle of Patek Philippe’s early world-time wristwatches, combining Louis Cottier’s groundbreaking two-crown world-time system with some of the finest enamel craftsmanship ever seen on a wristwatch.

Estimate: In excess of $6,340,000 USD

Image: Phillips Watches

Antiquorum – Geneva, Switzerland, May 9-10

Antiquorum returns to Geneva with another volume-driven sale, offering a broad cross-section of items, ranging from wrist and pocket watches to watch-related rarities and unusual paraphernalia. Among the standout lots is what may prove to be one of the most significant Nautilus watches ever to appear publicly:

Lot 285 – A Patek Philippe ref. 3700/13 “Jumbo” Nautilus with Pink Gold Dial
This probably unique yellow gold Patek Philippe ref. 3700/13 “Jumbo” Nautilus features an extraordinary pink gold dial with diamond indexes, specially ordered through Somazzi in Lugano and delivered in 1984 to the consignor’s family. While platinum versions of the reference have long been considered the rarest, this is believed to be the only known example with an alternate dial colour, making it an fascinating discovery for Nautilus collectors. It would appear to have been preserved in exceptional condition and is accompanied by its original certificate, box, and related paperwork.

Estimate: $1,270,000 – 3,170,000 USD

Image: Antiquorum

Sotheby’s – Geneva, Switzerland, May 10

As in the fall, Sotheby’s catalogue feels light in comparison to its competitors, though this is understandable, as it closely follows the record-breaking sale in Hong Kong a few weeks ago, which was clearly the house’s primary focus. Among the standout lots is one of the most important A. Lange & Söhne timepieces ever to appear publicly.

Lot 31 – An A. Lange & Söhne Grande Complication Clock Watch
Dating to circa 1916, this extraordinary pink gold Grande Complication clock watch is one of only nine examples ever produced by A. Lange & Söhne and the final example made in pink gold. Combining perpetual calendar, minute repeating, grande and petite sonnerie, moon phases, and split-seconds chronograph functions within an elaborate hunting case, it represents one of the most ambitious creations of early 20th century German watchmaking. Fresh to the market and retained by the same family since 1939, the watch is accompanied by extensive original documentation, archival material, and presentation accessories.

Estimate: $790,000 – 1,360,000 USD

Image: Sotheby’s Watches

Christie’s – Geneva, Switzerland, May 11

Christie’s closes the Geneva season with a refined catalogue focused on important modern and neo-vintage watches, with particular strength in rare Patek Philippe references and retailer-signed examples. Among the highlights is the celebrated Patek Philippe ref. 3940 “BEYER” dial, a perpetual calendar produced for Chronometrie Beyer Zürich, one of the manufacture’s oldest retail partners. Just 15 examples are known with a double-signed, numbered doré dial, with one preserved in the Patek Philippe Museum and another reportedly retained by Philippe Stern. The model’s growing importance among collectors was demonstrated recently when an example achieved CHF 762,150 including fees at an Artcurial Basel sale in March 2026. It will be interesting to see whether Christie’s sale builds on that result.

Lot 57 – Patek Philippe ref. 3940 “BEYER”
Produced in 1985 to celebrate the 225th anniversary of Chronometrie Beyer Zürich, this yellow gold Patek Philippe ref. 3940 was part of an extremely limited series of just 25 watches. The present example, numbered 13, features the coveted double-signed “BEYER” dial and German calendar configuration reserved for the first fifteen pieces. Widely regarded as one of the most important perpetual calendar references of the modern era, the 3940 helped redefine complicated watchmaking at Patek Philippe during the 1980s, and special retailer editions such as this rarely appear publicly.

Estimate: $225,000 – 450,000 USD

Image: Christie’s Watches

Lot 194 – A Rolex Prototype Submariner ref. 1680 in White Gold
One of only three known white gold Rolex Submariner ref. 1680 prototypes, this extraordinary watch represents a fascinating glimpse into an abandoned chapter of Rolex development during the 1970s. Unlike the two other known examples fitted with blue dials, the present watch is the only known example with a black dial, giving it a uniquely restrained and highly attractive appearance. Consigned by descendants of the original owner’s family, both of whom worked at Rolex, the watch remained in daily use for decades and retains numerous unusual prototype details, including an unnumbered case, distinctive bezel construction, and a white gold President bracelet. Rolex would not officially launch a white gold Submariner until 2014, making this prototype one of the most historically important modern Rolex sports watches ever to appear publicly.

Estimate: $510,000 – 740,000 USD

Image: Christie’s Watches

Key Metrics – The Geneva Sales

Total lots across all auction houses:

Auction House (by sale date) Number of Lots
Phillips 225
AQ 672
Sotheby’s 150
Christie’s 230
Total number of lots 1277

Brand focus per auction house (as a % of Total Lots)

Brand (alphabetical) Phillips Antiquorum Sotheby’s Christie’s
Audemars Piguet 6% 4% 9% 9%
Cartier 4% 5% 23% 3%
Patek Philippe 26% 13% 26% 35%
Rolex 20% 21% 19% 25%
Independents* 11% 1% 13% 13%
Other inc. Micro Brands 33% 56% 10% 15%

Brand focus (as a % of total tots, with comparison to prior Geneva sales)

Brand (alphabetical) May 2025 Nov 2025 May 2025
Audemars Piguet 6% 5% 6%
Cartier 6% 4% 5%
Patek Philippe 20% 19% 16%
Rolex 21% 22% 19%
Independents* 6% 3% 6%
Other inc. Micro Brands 41% 47% 48%

Market Pulse

The momentum generated by the unprecedented results achieved during the fall 2025 auction season appears to have continued through the winter and carried into the first major auctions of the year, as referenced in the commentary above. Liquidity appears to be available, alongside sustained demand for high-quality rare vintage Rolex and Patek Philippe timepieces, the continued rise of Cartier as a major focus of collector attention, and ongoing support for established independent watchmakers.

The relative lack of major trophy pieces and headline lots on offer in Geneva this spring may, in part, reflect a shift toward high-value private sales, driven by the agility of leading dealers, who are able to source and transact key pieces while offering lower commission structures and faster settlements than traditional auction houses. With collectors sensing continued market demand, some owners may also be choosing to hold onto their most important watches rather than consign them to public auction at this time, opting instead to see how the market develops.

Overall, the major auction houses have presented sufficiently strong and balanced catalogues to achieve notable results and further establish watches as a credible alternative asset class.

*De Bethune, Laurent Ferrier, Vianney Halter, F.P. Journe , A Lange , MB&F, Richard Mille, Voutilainen and Urwerk.

The watches highlighted above are for information, editorial and market commentary purposes only. They have not necessarily been inspected in person, and no recommendation or guarantee is made regarding condition, originality or value.

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The Patek Philippe 5004 Split-Seconds

Among watch collectors, it’s rare to find consensus about anything. Quality is subjective; sometimes, so is rarity. Desirability is the most divisive of all, but there are a few watches that are so special, so attractive, that across the board, any version of the reference is almost undeniably a grail.

The Patek Philippe reference 1518, the first-ever serially-produced perpetual calendar chronograph, and its successor, the reference 2499, are more than just strong examples of mid-century work from one of the greatest watchmaking Maisons. They’re revolutionary trendsetters that are almost universally coveted.

So, in 1994, when the brand launched the reference 5004, Patek’s first commercially available perpetual calendar (QP) split-second chronograph, it should have been a sign for collectors to stand up and pay attention.

Patek Philippe reference 5004R-018 Perpetual Calendar Split-Seconds Chronograph (Image: Daniel Bourn)

And yet, despite its complexity and its unique nature as a rare “first” for one of the greatest watchmakers, secondary market values were in-line with retail prices over a decade after discontinuation. That was, until recently. Now, the market is quickly catching on. Prices have started to trend upward as many collectors (some that weren’t lucky enough to get a 5004 on release) have taken notice of the importance of what is arguably the sportiest watch that encapsulates the best of Patek Philippe’s history, design, and engineering.

Origin Story

The origins of reference 5004 are closely tied to those of reference 2499. The reference 1518 was the first commercially produced perpetual calendar chronograph wristwatch, but it served as a jumping-off point for the reference 2499, which in turn served as a framework for something far more impressive.

Patek Philippe reference 2499 First Series Asprey (Image: Sotheby’s Watches)

Patek Philippe has a history of pursuing “firsts” in unique examples. The first perpetual calendar wristwatch, the first perpetual calendar chronograph, and the first retrograde perpetual calendar; all were made by the brand. Throughout this process, they relied on base movements from outside manufacturers. They applied their watchmaking expertise and finishing skills to create the watches that their clients demanded, a standard practice at the time. This practice continued with the brand’s various references of perpetual calendar chronographs until the early 2010s, with the following watches:

  • 1518 (1941–1954), a total of 281 pieces
  • 2499 (1950–1985), a total of 349 pieces
  • 3970 (1986–2004), approximately 4,000 pieces made
  • 5970 (2004–2010), with approximately 2,800 pieces made

Perpetual calendar split-second chronograph reference 2571 (Image: Patek Philippe)

In 1955, a few years into the life of the 2499, Patek created three examples of a very special reference, the oversized perpetual calendar split-second chronograph reference 2571. Not much information is known about why these examples were made, but with their tachymeter scale, longer, sloping 39.9mm case, dauphine hands, circular ends to the split-second chronograph hands, and tachymeter scale, it was a beautiful and purpose-built timing machine. One example resides in the Patek Philippe Museum, whilst a Gübelin-signed piece and a second, previously unseen example, have never been offered for public sale in the modern era.

Another special watch in private hands is labeled on paperwork as a reference 2499 split-second chronograph, but was originally a reference 1436 split-second chronograph, recased at the Italian owner’s request into the larger reference 2499 case.

Unique perpetual calendar split-second chronograph reference 3973 (Image: Patek Philippe)

Finally, there’s another oddity. In 1986, the 2499 was discontinued, and the 3970 was designated as the representative perpetual calendar chronograph of the brand (one that has seen considerable demand from collectors in recent years). Mr. Philippe Stern, owner of Patek Philippe, requested a customized version for himself. Made between 1988 and 1989, the unique reference 3973 was Stern’s final flirtation with this ultimate combination of complications until the reference 5004 was released five years later.

Technical Background

After the success of the 2499, it’s hard to imagine Patek would want to mess with a good thing, but as technology improved and tastes changed, Patek had no urge to stand still. The reference 3970 was launched in 1986 as the successor to one of the greatest watches of all time.

 

First series perpetual calendar chronograph reference 3970 (Image: Sotheby’s Watches)

However, the tastes of the era still trended toward smaller watches with greater reliability and the durability of more waterproof cases. In addition to (or because of) the brand’s downsizing of the case to 36mm, making the watch waterproof, and incorporating a sapphire display caseback, the brand also updated the movement inside.

Perpetual calendar chronograph reference 3971 (Image: Phillips Watches)

The brand turned to movement supplier Lemania for their caliber 2310 column-wheel chronograph ebauché. The same base movement that Omega modified into the caliber 321 that powered their early Speedmaster “Moonwatch” would form the basis of what Patek called the CH 27-70 Q. In the brand’s terms, the movement was designated the Chronographe (CH), measuring approximately 27mm across, with a unique caliber number 70 and an added Quantième Perpétuel or “perpetual calendar” (Q) function.

Lemaia 321 (Image: Revolution) and Patek Philippe Caliber CH 27-70 Q (Image: Phillips Watches)

For those who may not be familiar, a perpetual calendar is relatively self-explanatory; it’s a watch that requires no corrections to its calendar function to account for the length of a month or leap year. A chronograph is essentially a stopwatch. The split-second function takes this further, allowing the simultaneous timing of two separate events.

Collectors highly regard this “Lemania era,” which continued with the reference 5970 in 2004, before Patek moved to in-house construction with the reference 5270 (all with essentially the same functions that dated back to 1941 with the reference 1518).

  • 1518 (1941–1954), Valjoux base movement
  • 2499 (1950–1985), Valjoux base movement
  • 3970 (1986–2004), Lemania 2310 base movement
  • 5970 (2004–2010), Lemania 2310 base movement

Eight years after the release of the 3970, the reference 5004 launched with the CHR 27-70 Q, the R standing for rattrapante or “split-seconds.” Even a cursory comparison of the movements would show the apparent connection between the two movements. However, there is a notable and visible difference at the center of the movement.

As the perpetual calendar functions—hours, minutes, seconds, day, date, month, and leap year indication—remain the same, that difference is therefore logically related to the addition of a split-second function.

The calibers CH 27-70 Q (Image: Hodinkee) and CHR 27-70 Q (Image: Phillips Watches)

When viewing the rear of the 3970, you’ll notice a “Y”-shaped bridge with the left arm holding the chronograph seconds wheel in the center of the movement, while the minute counter wheel is on the right. Across from these, further to the left, you have a visible wheel for running seconds. Above this, at 12 o’clock, is the column wheel that interacts with the pushers, the clutch lever, the zero-reset lever, and the operating lever to run the chronograph.

If you only looked for similarities in the center of the movement, you’d be a bit confused about the 5004’s heritage from the 3970. This “Y” bridge, chronograph wheel, and some of the other two aforementioned wheels are partially covered by a large bridge plate, which serves as the base for the split-second chronograph mechanism. One of the most common features on most split-seconds chronographs is a set of long clamps that grab onto the very fine gearing of the center wheel to hold one hand of the chronograph in place while the other (run by a separate wheel below) continues. On the 5004, there’s also an octopus-like isolator gear that interacts with the secondary chronograph wheel and manages the amplitude of the mechanism to ensure accuracy.

CHR 27-70 Q isolator (Image: Patek Philippe for SJX Watches)

To explain the updated movement, I’ll defer to Patek Philippe’s explanation:

Split-seconds chronographs feature two sweep hands: the chronograph hand (known as trotteuse) and the split-seconds hand (rattrapante). The split-seconds wheel, together with the split-seconds hand, rotates alongside the chronograph wheel to which the chronograph hand is attached. Both wheels are interconnected by the split-seconds heart cam, which is mounted on the chronograph wheel. Just like in any mechanical connection, the ruby roller of the split-seconds lever requires a slight amount of play for flawless functionality. However, this play can occasionally lead to slight deviations in the position of the split-seconds hand when both hands should be perfectly aligned.

Reference 5004P Movement (Image: Phillips Watches)

Powering a chronograph, let alone a split-seconds chronograph, requires a significant amount of power draw and can impact accuracy as the added power is “requested” from the movement during the activation and operation of the chronograph. Despite all this, Patek still maintained a 60-hour power reserve on the 5004 as it had on the 3970. This was, according to a letter from Patek, due to the following updates from the Lemania caliber:

“Tooth profile and transmission ratio changes allowed the torque curve to be optimized and boosted the caliber’s power reserve by 20% to 60 hours. Of course, the heart of the new movement is the Gyromax balance invented and patented by Patek Philippe, as well as a hairspring with a Phillips overcoil.”

The added bridges required to make the split-second works function also added thickness to the CHR 27-70Q. While the reference 3970 was 12.8mm thick, the 5004 ended up 15mm front to back. The size led some collectors to affectionately nickname the watch “the hamburger.”

Case back of 5004P (Image Sotheby’s Watches)

For nostalgic collectors, not only was this the first Lemania-based split-second chronograph caliber, but it would also be the last, making it the singular and ultimate Lemania Patek in many ways. Without delving too deeply into the specifics of Lemania’s history, the movement manufacturer (then part of Breguet) was acquired by the Swatch Group in 1999. Rumors suggest that the Swatch Group began to demand that any movement using their base be labeled as Lemania or Swatch. Either way, the Swatch Group no longer supplied Lemania movements to Patek after 2009, and any watches made after that point were completed using Patek’s extensive stock of movements.

With that move, the Lemania era came to an end with the reference 5970 and reference 5004.

Differences Over The Years

While some watches—2499, 3970, and 3940, for example—have pronounced and strict distinctions between different “series” variations, the 5004 is nowhere near so simple. With a watch that may have as many or more unique variants of dial design as any other Patek model, looking solely at dial font, design, or scales does less than it did in previous models. That said, there are some aesthetic differences to look for that denote earlier versions of the Patek Philippe reference 5004.

Early reference 5004 with short crown (Image: Christie’s Watches)

One of the key elements of the 5004 is the massive crown, which features a pusher integrated into it that stops one of the two chronograph hands while the other continues. Some earlier examples of the 5004 featured a shorter crown (approximately two-thirds the size of the later version), but there’s no concrete time or serial number known when this was changed.

Early reference 5004 with short hands (Image: Monaco Legend Group)

Earlier in the 5004’s life, the chronograph hands did not feature extended counterweights to balance out the length and weight of even the finest chronograph hands. Later hands have these long, extended ends in place of the truncated, wire-like portions. Both these and the short crowns were often changed at customer request during service.

Reference 5004 hands comparison with feuille hands above left and baton hands above right (Images: Phillips Watches)

Similarly, most versions of the 5004 feature the feuille or leaf hands, which widen to a sculpted middle and come to a fine point at the end. Some models, often those with gem-set indices, feature baton hands, as seen on the 3970. That’s because, in some instances, service centers (or collectors) replaced the dials on the 5004s with those of the 3970, which fit perfectly because of the same base movement. In one instance, a previously unknown 5004 in yellow gold with a doré yellow dial and Breguet numerals was later found to be a temporary dial swap from a known 3970. Meanwhile, there are examples with baton indices and feuille hands. In short, dials and hands can be a wild west of collecting and should be considered carefully, backed up by Patek’s records.

Reference 5004 moonphase detail (Image: Daniel Bourn)

Another difference to note between versions of the 5004 is the color of the moon phase and stars. Patek made the thoughtful choice to use a silvered moon and stars on watches with white metal cases, while yellow and rose gold cases had appropriately colored moon and stars. This way, the two materials did not clash.

Arguably more critical to the long-term function and collectability are the modifications Patek made to the movement over its lifespan. There are at least three variations of movements that have been documented as Patek looked to improve the reliability of functional issues with the split-second function. Each of these designs was visible on the surface, but improvements also included changes under the visible portions of the movements.

Early reference 5004 movement bridge shape (Image: European Watch Company)

Early movements (circa 1994-1996) featured a large, oddly shaped, unsigned, and oversized bridge that pinned the rattrapante wheel to the movement plate. This strange shape and vertically grained finish stand out as inelegant against the normal, refined Patek movement. However, as issues began to be reported by clients (specifically with the reset mechanism and isolator not engaging with the split-second function), Patek offered to replace the bridge. Because, over time, most clients chose to replace the parts for better function, these early (yet unattractive) bridges are exceedingly rare.

 

Reference 5004 movement with central bridge version 2 (Image: Sotheby’s Watches)

After attempting to resolve these issues permanently, Patek Philippe created a second central bridge design to hold the rattrapante wheel and interact with the “octopus” isolator arm more reliably. Used from 1997 to 2001, the movement resembles the original but with a central bridge that has been shaved down into a more delicate shape, revealing more of the rattrapante wheel while still being connected via only one screen.

Reference 5004 movement with central bridge final version (Image: Phillips Watches)

Finally, fully updated movements from these eras or versions made after 2002 all feature the final updated movement design. Here, the bridge has been changed once again. Instead of being fixed solely via one screw and the central jewel, the bridge now extends to the isolator “octopus” and is screwed through this end. This likely adds pressure to stop any potential flexing of the “octopus” that would impact the chronograph function.

Reference 5004R movement bridge octopus (Image: Daniel Bourn)

You can verify whether the movement has been updated by referencing the production date. When examining the movement, buyers should consider one of the typical quality issues with the 5004s throughout their lifespan: the finish of the movement. There are sometimes noticeable finishing issues on later versions of the 5004, including the approximately 100 made in steel, which can exhibit oxidation and oil encrustation on portions of the levers for the chronograph mechanism. Often, the hands have also oxidized. This can be resolved during service.

Production Numbers

Aside from the minor differences in case design mentioned above, the reference 5004 maintained the same case design throughout its production run. As previously mentioned, the watch measures 36.5mm in diameter by 15mm thick. To account for the thickness of the movement and integrate it better into the case shape, the bezel is convex on the 5004, whereas it is concave on the 3970. The case also features a small band where the bezel meets the case, and beneath the case, it contacts the downturned, stepped lugs. All examples, including the platinum model, came with both display and closed casebacks and featured 25m of water resistance. While some watches from Patek Philippe changed in case design over their production span, the 5004 has remained essentially unchanged.

Reference 5004 case side profile (Image: DB)

A study of over 200 examples that have sold on the open market (courtesy of Everywatch.com) gives a general breakdown of the average production of the four precious metal cases. White gold is the rarest, making up approximately 11% of the total output for the reference. In fact, the vast majority of white examples that have appeared on the market were produced between the late 2000s and 2010. The next rarest examples are yellow gold (around 17%) and rose gold (20%). Finally, approximately 44% of examples were made in platinum, a fact that’s quite unusual for Patek Philippe. Using a conservative estimate of 800 watches made, the total production is as follows

  • Platinum – approximately 352 examples
  • Rose gold – approximately 160 examples
  • Yellow gold – approximately 136 examples
  • White gold – approximately 88 examples

Black dial with princess-cut diamond hour markers and a single baguette at 12 o’clock (Image: Phillips Watches)

When the model was initially launched, five combinations of dials and materials were available, plus calendars in English, French, German, or Italian. Each of the four precious metals is most commonly seen with silvered dials featuring Arabic numerals for hour indices, color-matched to the case. Platinum cases typically featured this configuration, but Patek also offered a black dial from the 3970, with princess-cut diamond hour markers and a single baguette at 12 o’clock. These dial designs would serve as the basis for future minimal runs of the 5004. These special dials will be covered in more depth later in the story.

Reference 5004P black dial with stick indexes (Image: Christie’s Watches)

Toward the end of production, the 5004P also began to feature black dials with baton indices and straighter stick hour and minute hands more frequently. That design was otherwise found more often on the 5004G. These are mostly dated from 2009 or 2010, within one or two years of the eventual discontinuation of the reference, though at least one example from 1995 (with appropriate short chronograph hands) has appeared on the market. Patek was, at least in one case, willing to swap the dial to this configuration in this era, as well as fit a bracelet to the watch in 2017.

In addition to the five main dial designs introduced at the announcement of the reference, other dial variants eventually entered limited production. As previously mentioned, the white gold variant is the rarest metal and was offered with a white/silver dial with Arabic indices at first. But interestingly, it was quickly offered with a black dial and “stick” or “baton” indices like the dials found over 10 years later on platinum examples. Extrapolating from examples at auction, 60% of 5004G were made with silver dials while 40% are with black dials.

Another striking, yet rare, black dial variant can be found on the 5004R. Black dials on colored metal cases are some of the most coveted among collectors of vintage and neo-vintage Patek Philippe. These black-dialed 5004R started to be delivered in the mid-2000s, with some dials later swapped to this configuration. Only seven distinct examples born with this dial have ever come to auction. It’s likely that these were only offered to Patek’s most valued clients.

The final, and likely most important, serial production was 5004A (“A” for acier, or steel in English), which many collectors consider to be the ultimate version of the 5004. The official send-off to the reference was initially announced in 2011. In the world of Patek Philippe, white metal watches—especially for chronographs and complications—are significantly rarer than those in yellow and rose gold. In the last 30 years, however, that has changed. What hasn’t changed is the fact that Patek rarely makes their most complicated watches in steel.

Reference 5004 in steel (Image: Phillips Watches)

The Stern family understood the rarity and importance of steel, making it a logical choice to use the material for the end of such an important watch. The use of steel also counters one of the main complaints about the model: its weight. Most people will only ever experience a 5004 in gold or platinum, and platinum, in particular, has considerable weight. In steel, the 5004 becomes nearly a daily-wearable watch. Accented by blackened baton hour markers, it’s a bold look despite the silver dial. Contrary to reports from other blogs, the author has heard reports of as many as 100 examples, not 50 as is often reported. If that holds, and my supposition on the total number of watches made holds, it accounts for approximately 8% of all 5004s produced.

The general wisdom was that Patek made 12-15 watches per year (approximately 255 maximum), but it’s fair to assume the number is much higher. Some suggest that there were around 800 examples of the 5004 made over its 17-year run, while others estimate over 1,000. Despite its official discontinuation in 2011, and in addition to a unique example made for auction in 2013, some examples were produced well after the official end date. Yes, this makes the scholarship challenging and reduces rarity (there were only 349 examples of the 2499, for comparison), but the remarkable nature of the 5004 still makes it highly collectible.

Outstanding Examples

As with any Patek Philippe reference, the rarest examples of the 5004 are pièces uniques or special runs, custom commissions for Patek’s most valued customers. These specific examples are often kept in private hands and are rarely, if ever, photographed; however, at least 50 different dial variants have been documented. Many clients were able to purchase additional dials after their initial orders, and extracts from Patek Philippe’s archive should help determine whether these dials were delivered with the watch.

Reference 5004P with unusual blue tachymeter scale dial (Image: Christie’s Watches)

Most of the record-breaking prices for the reference 5004 were set shortly after its official discontinuation. Some of these pieces are known by the names of their former owners, including celebrities like Eric Clapton and famous collectors such as Michael Ovitz. Some of these unique pieces were then taken as inspiration for other client orders, making them truly unique only in the most minute details. Some other examples may be part of small runs for groups of VVIP clients, rather than unique examples.

In addition to the few publicly known sets in all precious metals, there are also other confirmed (though not photographed) sets of 5004s, as well as some unique references of 5004A for VVIP clients. It’s impossible to be exhaustive; however, here are some of the most exceptional examples of 5004s.

The 5004T Only Watch

In 2013, Patek decided to create what would instantly be considered the ultimate version of the 5004 when they produced a single example in titanium and offered it for sale at the OnlyWatch charity auction. This is the sole known example of the 5004T and one of only approximately twelve Pateks known in this material. The watch was quite unusual for the typically traditional Patek Philippe, featuring a highly automotive-themed cross-hatched dial that resembled tire treads, an outer white track reminiscent of a “Paul Newman” Daytona, “reverse Panda” white subdials, and a single red chronograph hand.

The Patek Philippe reference 5004T for Only Watch (Image: Antiquorum)

Patek’s OnlyWatch pieces now occupy two of the top three spots on the list of most expensive wristwatches ever sold, but back in 2013, prices were not nearly as mind-bending as they have become. The watch sold for just under $4 million at the time. For context, 12 years after the auction, the 5004T is only the 24th most expensive Patek Philippe sold publicly.

The “Clapton”

Two of the top eight records for reference 5004 belong to a single watch. Eliminating three examples of 5004A that have set high prices, this one example accounts for two of the top five results for the reference. This is due to both the unique configuration and the famous former owner, Eric Clapton. In this case, the platinum 5004 was delivered in 2009 and features a sunburst-finished blue metallic dial with elegant and sporty Breguet “12” and dot markers for the hours, as well as a tachymeter scale.

Patek Philippe reference 5004P for Eric Clapton (Image: Phillips)

The watch first came to market in 2016 at Phillips’ Hong Kong auction. By that time, the watch was described as “formerly” of Clapton’s collection, implying “Slow Hand” had already sold the piece, and a second owner was offering it. The watch sold for around $800,000 and remained in a collection for five years before being offered again in 2021 at Sotheby’s, fetching just under $1 million. For many collectors, the combination of white metal, split-second function, Breguet numerals, and tachymeter scale makes this a perfect or near-perfect version of a complicated Patek Philippe.

The “Ovitz” and Other Variations

Michael Ovitz, a talent agent, co-founder of Creative Artists Agency, and briefly the president of The Walt Disney Company, was one of the most notable customers for custom Patek Philippe watches. For some time, he was one of the brand’s biggest clients, frequently ordering sets of the same design in various metals.

Two Ovitz special-order Patek 5004s have appeared on the market, both with the same dial configurations and both delivered in April 2011. Both watches, crafted in yellow gold and platinum, feature a black dial with Roman numeral “XII,” dot hour markers, and a tachymeter scale, along with the initials “MSO” at 12 o’clock. The watches also have luminous leaf hands and luminous dots in the minute track. The similarities and sale date imply (most likely) that Ovitz ordered a set of 5004s in this configuration.

The platinum reference 5004 made for Michael Ovitz (Image: Phillips Watches)

The platinum example sold at Phillips in Hong Kong in 2023 for $800,000. The yellow gold, however, had a very middling result when it first appeared in 2012, selling for just shy of $375,000. When it reappeared at Sotheby’s in 2023, it sold for CHF 1,071,000, or approximately $1.35 million USD. The discrepancy in results in the same year is likely, in part, because the combination of yellow gold and black dials is a historic rarity for Patek Philippe and the 5004 specifically. One unanswered question is why this yellow gold example was once listed for sale on a bracelet described as original to the watch, but never seen in that format again.

Other versions of the Patek 5004 bear a resemblance to Ovitz’s preferred specification, though none feature luminous accents or his monogram. These include (among others) a white gold version with a salmon dial, a platinum version with a blue dial on bracelet, a rose gold with black dial, and a yellow with doré yellow dial. Most of these watches were sold at auction between 2012 and 2018, with prices ranging from $375,000 to $625,000. The sequential numbering of some of these examples suggests that they were originally part of two sets.

Gem Indices

In addition to the versions of the 5004 available in platinum with 3970-style diamond dials, there are several other examples featuring gem-set indices. The most prominent example is a set of four custom-order watches that were auctioned off by Christie’s in 2013 as the first known set. The watches were auctioned as individual lots, with a box for all four also offered. The watches were as follows: yellow gold with silver dial and yellow sapphire indices (sold for $325,000), white gold with silver dial and blue sapphire indices (sold for $450,000), rose gold with silver dial and ruby indices (sold for $555,000), and platinum with silver dial and black diamond indices (sold for $600,000).

A ruby version of the 5004 rose to prominence when it was sold to artist and collector Jay-Z for $1.5 million; however, this was an earlier variant with shorter hands. Currently, there are three known versions of the watch.

A pair of reference 5004P with with baguette indices (Image: @hiro_beachi)

Another particularly attractive version of the 5004 is those rare examples in platinum with baguette indices that mimic baton indices. These examples were available in both early versions, featuring a short crown, short chronograph hands, and stick hour and minute hands, as well as a later example with feuille hands, as shown in the above image by a Japanese collector. For some reason, many of these have appeared in Japan, some with dials replaced by Patek at customer request. Finally, there is one known 5004P with a silver dial and 3970-style diamond indices, and delivered initially as such.

Colored Dials

Colored dials are incredibly rare for the reference 5004, but one was made for musician John Mayer. In addition to the previously mentioned versions from Eric Clapton, Michael Ovitz, or other similar variants, the most unusual is a white gold example with a salmon dial and blackened Arabic indices and hands, as well as a “chocolate” sunburst dial in platinum, which was sold in 2019 for around $550,000.

Reference 5004P so-called “Red 2” (Image: The Keystone)

While it doesn’t qualify as a colored dial, this seems like the best place to mention “The Red 2,” a unique piece commissioned by an Asian client who requested that red Arabic numerals be placed on the dial of their custom orders. In this case, the choice is accented by one red split-second chronograph hand.

Special Scales

If there was one design feature rarer than all others on the reference 5004, it’s the pulsation scale. Initially used by doctors to time the heartbeats of patients and found on vintage watches, only one of these special scales has appeared on the market. In 2018, Sotheby’s Hong Kong auction sold one of the most expensive 5004s to come to market, featuring a unique black-dialed, rose gold example with a Breguet “12,” dot hour markers, and a scale labeled “Gradue Pour 15 Pulsations.” The scale allowed the user to time 15 heartbeats and know the total beats per minute of the patient.

Reference 5004 in rose gold with scale labeled “Gradue Pour 15 Pulsations” (Image: Sotheby’s Watches)

Two other examples of pulsation dials have been photographed, one with a silver Arabic dial and luminous hands in rose gold and the other with a silver Arabic dial without luminous hands

Sets

The most prominent known complete set of 5004s in yellow gold, rose gold, white gold, and platinum was once again brought to light by Hodinkee. In this Talking Watches, it was revealed that American collector Jason Singer not only owns a steel 5004 that he fitted to a vintage 1957 stainless steel “beads of rice” bracelet by manufacturer Gay Freres, but he also was able to commission not only one but two sets of 5004s (in addition to the successor to the 3970, the ref. 5970). Only one example of the watch was shown on the site, but Singer said that he drew inspiration from the watches made for Eric Clapton (and later Michael Ovitz), with a Roman numeral XII, dot markers for the hours, and a tachymeter scale for timing speeds. The example shown on the website also features a bracelet. No full set of 5004s has ever been offered publicly as a single lot.

Summary

There’s no question that the reference 5004 is perhaps one of the most important watches made by Patek Philippe in the late 20th and early 21st centuries. It represents the encapsulation of everything that has made the brand the most dominant force in watchmaking over the same time. From its elegant, compact design to its historically minded yet tone-setting horological engineering, the 5004 has proven itself as the perfect combination of classic dressiness and aggressive sportiness. The era in which the watch was born gave rise to other greats from Patek Philippe, such as the reference5016. But with an incredible variety of dials, continual improvement over its lifespan, and iconic connections, it undeniably stands alone as one of the most collectable watches in Patek Philippe history.

By John Clarke for Daniel Bourn. 

John Clarke is a internationally recognised photographer, watch journalist and editor.

© Copyright Daniel Bourn www.danielbourn.com

If you would like to discuss, learn, or SELL your vintage or neo-vintage Patek Philippe watch, please don’t hesitate to contact us:

info@danielbourn.com
+41 79 515 1922
@daniel.bourn

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Our 5 Favourite New Books on Watches

Hodinkee Book Feature

The Collections Vol. I Featured on HODINKEE

HODINKEE recently included The Collections Vol. I by Daniel Bourn in their 2025 Recommended Reading list, recognizing it as one of the most insightful new books on watch collecting.


🔗 Read the full feature on HODINKEE

The Geneva Watch Sales: Fall 25 Review

Image: Phillips Watches

Post-Auction Review

The Geneva segment of the Fall 2025 auction season built on Monaco Legend Group’s impressive opening in late October, reconfirming interest, new investment, and growing demand for rare, historically significant timepieces in exceptional original condition.

A total of 1,233 lots were offered across the four major houses, generating a record-breaking USD 145.4 million, with a combined sell-through rate of 96 percent.

Phillips set the benchmark, selling 100 percent of all offered lots, with unprecedented total sales of USD 83 million. This marks the highest amount ever achieved in USD for a single watch auction. Phillips reported that the two-day sale attracted 1,886 registered bidders from 72 countries, with more than 800 attendees in the saleroom.

Antiquorum’s 691 lots realised USD 8.8 million, with a 90 percent sale rate, evidence of market interest at all price points.

The combination of a live auction, thematic Breguet sale, and concurrent online catalogue (not included in this report), orchestrated by a new generation of auctioneers, Benoit Colson and Clara Kessi, brought renewed energy and professionalism to the rostrum, enabled Sotheby’s to achieve its best Fall-season results in over a decade.

Christie’s Rare Watches concluded the extended Geneva weekend with total sales of USD 26.6 million, 21 percent of entries exceeding their high estimates. Notably, 37 percent of buyers were new to the watch category, and registrants from 47 countries highlighted the international strength of the watch market.

This auction weekend was unquestionably one of the most highly attended in recent times, with a record number of collectors, dealers, and observers present from around the world.

Image: Christie’s Watches

The Watch Auction Calendar – Fall 2025

Date Auction House Location Sale Title
October 18–19 Monaco Legend Group Monaco Exclusive Timepieces
November 8–9 Phillips Geneva Decade One (2015–2025)
November 8–9 Antiquorum Geneva Important Timepieces
November 9 Sotheby’s Geneva Important Watches: Part I
November 10 Christie’s Geneva Rare Watches
November 21 Phillips Hong Kong The Hong Kong Watch Auction: XXI
November 26–27 Christie’s Hong Kong Important Watches
November 30 Antiquorum Hong Kong Important Timepieces
December 5 Sotheby’s Abu Dhabi Prestigious Jewels & Watches
December 6–7 Phillips New York The New York Watch Auction: XIII
December 8 Sotheby’s New York Important Watches
December 9 Christie’s New York Important Watches
December 13 Antiquorum Monaco Important Timepieces

Image: Sotheby’s Watches

Pre-Auction Selection Results
Our pre-auction review selection highlights performed as follows:

Phillips in Association with Bacs & Russo – Geneva, November 8–9, 2025
Lot 23 – A Patek Philippe reference 1518 in stainless steel
Estimate: USD 8.75 million
Despite some negative commentary from market observers prior to the sale Phillips, the star lot achieved an impressive USD 17,549,691, reaffirming its position as one of the most important wristwatches ever offered at auction, and significantly improving on its last appearance at auction in 2016 when it sold for approximately USD 11.4 million.

Antiquorum – Geneva, November 8–9, 2025
Lot 501 – A Patek Philippe reference 3796 Calatrava in platinum
Estimate: USD 12,500 – 18,800
Among the pieces highlighted in our pre-auction report was Lot 501, a Patek Philippe ref. 3796 in Platinum with box and papers, which sold for USD 26,598, reflecting the ongoing demand for original, well-preserved, neo-vintage box sets.

Sotheby’s – Geneva, November 9, 2025
Lot 134 – An early pre-production Rolex Oyster reference 34075 in 9ct gold
Estimate: Upon Request
The historically interesting prototype formerly owned by Mercedes Gleitze, the first British woman to swim the English Channel realised USD 1,724,131.

Christie’s – Geneva, November 10, 2025
Lot 26 to 29 – 4 x Patek Philippe reference 3970 with rare Breguet dials
Estimate: USD 1.5 – 1.95 million (total)
The factory-sealed group of four watches manufactured exclusively for the opening of the Geneva Salon in 2006 achieved a staggering combined total of USD 4,386,848, further highlighting current collector focus on rare variants of this model reference.

Image: Phillips Watches, Antiquorum, Sotheby’s Watches, Christie’s Watches

Key Metrics from the Geneva Sales

Auction House Sales Breakdown – Consolidated View

Auction House (by sale date) Total Sales (USD) # of Lots Sell-Through Avg. Lot Value (USD)
Phillips 83,018,538 209 100% 397,217
Antiquorum 8,812,723 691 90% 12,753
Sotheby’s* 11,894,578 84 96% 141,602
Sotheby’s** 15,156,076 70 94% 229,637
Christie’s 26,558,298 179 98% 148,370
Totals 145,440,213 1,233 96% 185,915

Focus by Brand – Consolidated View

Brand (alphabetical) # of Lots # of Lots Sold Sell-Through
Audemars Piguet 57 52 91%
Cartier 46 41 89%
Patek Philippe 220 210 95%
Rolex 231 218 94%
Independents*** 40 40 100%

Top Performing Lots by Brand

Brand (alphabetical) Auction House Lot # Description Price (USD)
Audemars Piguet Christie’s 103 Royal Oak QP  25687PT 791,233
Cartier Phillips 134 Paris Model A clock 866,650
Patek Philippe Phillips 23 1518 “No. 1” in steel 17,549,691
Rolex Sotheby’s 134  Early Oyster “Mercedes Gleitze” 1,724,131
Independents Phillips 182 Chronomètre à Résonance 4,120,822

 

Image: Phillips Watches

Individual Sales in Excess of USD 1,000,000 (23 in total)

Brand Auction House Lot # Description Price (USD)
Patek Philippe Phillips 18 3424/1 “Gilbert Albert” 1,006,734
Patek Philippe Christie’s 89 5711 Nautilus “Tiffany & Co.” 1,022,464
Richard Mille Christie’s 146 Unique RM 018 1,022,464
Breguet Sotheby’s 66 No. 1052 Montre à Tact 1,038,195
Christian Klings Phillips 94 Tourbillon 7 1,101,115
Patek Philippe Phillips 80 2438/1 “Luminous Dial” 1,101,115
Patek Philippe Phillips 199 2497 “Secondi al Centro” 1,195,497
Rolex Phillips 34 6239 Daytona “Golden Pagoda” 1,337,069
Rolex Phillips 32 18059 Day-Date “Rainbow” 1,337,069
Ferdinand Berthoud Phillips 6 Naissance d’Une Montre 3 1,573,022
Patek Philippe Phillips 105 2499/100 “Gübelin” 1,647,957
Rolex Sotheby’s 134 Early Oyster “Mercedes Gleitze” 1,724,131
Rolex Phillips 70 6263 Daytona “RCO” 1,728,864
Patek Philippe Christie’s 29 3970 “Salmon Breguet” 1,732,710
Patek Philippe Phillips 213 2499 “First Series” 2,022,634
F.P. Journe Phillips 97 Tourbillon Souverain 2,097,569
Breguet / Daniels Sotheby’s 59 No. 3225 2,328,568
Breguet Sotheby’s 9 No. 1890 Tourbillon 2,328,568
Patek Philippe Sotheby’s 160 2499 “First Series” 2,404,123
J. Player & Sons Phillips 39 Hyper Complication 2,771,987
F.P. Journe Phillips 182 Chronomètre à Résonance 4,120,822
Patek Philippe Phillips 144 1518 “Pink on Pink” 4,420,563
Patek Philippe Phillips 23 1518 “No. 1” in steel 17,549,691

 

Image: Sotheby’s Watches

Market Pulse

The Fall auction season has, to date, defied geopolitical and economic concerns, signaling resilience, confidence, and new investment in the watch market.

Historic results at Phillips were complemented by notable trends elsewhere, included fewer pre-owned modern watches on offer, continued momentum for neo-vintage Patek Philippe, and exceptionally strong demand for top-tier vintage Rolex.

Independent watchmakers, though reduced in numbers this season, continued to attract sustained interest. F.P. Journe’s Chronomètre à Résonance “Souscription No. 2” achieved USD 4.1 million at Phillips, while a number of other small-production independents obtained notable results.

Buying activity was evident both inside and outside the auction rooms, with reports of extensive private transactions closed in addition to the published auction lots.

The upper tier of the market remains robust, with sold lots exceeding USD 1 million abundant throughout the weekend. With successful sales in Monaco and Geneva now concluded, the outlook for Hong Kong and New York auctions remains positive.

* Excludes the Breguet thematic sale at Sotheby’s.

** The Breguet thematic sale at Sotheby’s

*** De Bethune, Laurent Ferrier, Vianney Halter, F.P. Journe, A Lange, MB&F, Richard Mille, Voutilainen and Urwerk.

nb All amounts in USD converted from CHF using XE – November 2025.

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The Geneva Watch Sales: Fall 25

Pre-Season Overview

The fall auction season for rare, important, and luxury timepieces began at the end of October with the Monaco Legend Group Exclusive Timepieces event in Monaco. Achieving total sales of $33.3 million and a 97% sell-through rate, it marked the house’s strongest performance to date. Headline results included a Rolex reference 6062 with black dial and diamond indexes that sold for $6.2 million and a Patek Philippe reference 2481 with a cloisonné enamel dial that reached $1.1 million.

The season now moves to Geneva in early November, where a total of 1,163 lots will be offered by the four major auction houses, followed by sales in Hong Kong and New York, as well as a single-owner collector’s sale in Abu Dhabi in early December. Buoyed by strong early results and heightened anticipation for Geneva, this fall’s calendar is set to draw significant interest from collectors and market observers around the world.

Image: Monaco Legend Group

The Watch Auction Calendar – Fall 2025

Date Auction House Location Sale Title
October 18–19 Monaco Legend Group Monaco Exclusive Timepieces
November 8–9 Phillips Geneva Decade One (2015–2025)
November 8–9 Antiquorum Geneva Important Timepieces
November 9 Sotheby’s Geneva Important Watches: Part I
November 10 Christie’s Geneva Rare Watches
November 21 Phillips Hong Kong The Hong Kong Watch Auction: XXI
November 26–27 Christie’s Hong Kong Important Watches
November 30 Antiquorum Hong Kong Important Timepieces
December 5 Sotheby’s Abu Dhabi Prestigious Jewels & Watches
December 6–7 Phillips New York The New York Watch Auction: XIII
December 8 Sotheby’s New York Important Watches
December 9 Christie’s New York Important Watches
December 13 Antiquorum Monaco Important Timepieces

Selected Highlights  – The Geneva Sales

Phillips in Association with Bacs & Russo – Geneva, Switzerland, November 8–9

Phillips presents a strong and well-balanced catalogue this fall, showcasing important vintage pieces from major marques alongside an impressive selection from leading independent watchmakers. But the spotlight will undoubtedly fall on the performance of:

Lot 23 – A Patek Philippe ref. 1518 in Stainless Steel
The first stainless-steel Patek Philippe reference 1518 ever produced, case-back engraved No. 1, returns to Phillips Geneva this November. One of only four known examples, this watch made history in 2016 when it sold for CHF 11 million, becoming the first wristwatch to surpass the eight-figure mark at auction.

Estimate:  In excess of $8,750,000 USD

Image: Phillips Watches

Antiquorum – Geneva, Switzerland, November 8–9

Though Antiquorum lacks any real headline pieces this season, it more than compensates with volume, presenting 691 lots, including watches, parts, and related paraphernalia, offering a broad, diverse selection across all areas of the collector market. While not the most valuable item in the catalogue, one of the more interesting pieces is:

Lot 501 – A Patek Philippe ref. 3796 Calatrava in Platinum
A manual-wind platinum Patek Philippe reference 3796 Calatrava in excellent condition, purchased in 1998 and consigned by its first Swiss owner. It is accompanied by its box, Certificate of Origin, booklets, and original purchase invoice. As always, inspection is recommended.

Estimate: $12,500 – 18,800 USD

Image: Antiquorum

Sotheby’s – Geneva, Switzerland, November 9

A somewhat underwhelming showing from Sotheby’s Watch Department, which finds the house at the lower end of the Geneva sales in terms of volume, quality, and important pieces of late. The focused Breguet sale provides some welcome interest, though likely due more to Breguet’s own influence than any clear strategic direction from the auction house. Perhaps greater attention should be paid to the Abu Dhabi sale in December, which includes a unique set of four Patek Philippe Star Calibre pocket watches. In the Geneva sale, the one lot that will be sure to attract attention is:

Lot 134 – A early pre-production Rolex Oyster ref. 34075 in 9ct Gold
A historically interesting prototype wristwatch, distinguished by its provenance and role in the birth of the modern sports watch. Its original owner, Mercedes Gleitze, was the first British woman to swim the English Channel, and became Rolex’s first brand ambassador, redefining the collaboration between a brand and a sports celebrity.

The watch is engraved: “Miss M. Gleitze – The Companion ‘Oyster’. Vindication Channel Swim. October 21st, 1927” and is accompanied by various documentation.

Estimate: Upon Request

Image: Sotheby’s Watches

Christie’s – Geneva, Switzerland, November 10

As with Phillips, Christie’s offers a strong catalogue in terms of overall quality, with a bias toward Rolex and Patek Philippe, which together account for over 62 percent of the total sale. Of particular interest are the following lots — four rare, special-edition, factory-sealed Patek Philippe 3970s — expected to attract significant attention amid renewed collector interest and rising prices for special variants of this reference over the past year.

Lot 26 to 29 – Patek Philippe reference 3970 special edition set
A set of four special edition, factory-sealed Patek Philippe reference 3970 watches in White, Yellow, Pink Gold, and Platinum, each featuring a rare Breguet dial in a different colour. Made exclusively for the opening of the Geneva Salon in 2006, these exceptional pieces are believed to be only the second set of this kind to appear on the market, making them a rare opportunity for serious collectors.

Estimate: $1,500,000 – 1,950,000 USD (total)

Image: Christie’s Watches

Key Metrics – The Geneva Sales

Total lots across all auction houses:

Auction House (by sale date) Number of Lots
Phillips 209
AQ 691
Sotheby’s* 84
Christie’s 179
Total number of lots 1163

Brand Focus (as a % of Total Lots, with comparison to prior Geneva Sales)

Brand (alphabetical) Nov 2025 April 2025 Nov 2024
Audemars Piguet 5% 6% 7%
Cartier 4% 5% 4%
Patek Philippe 19% 16% 20%
Rolex 22% 19% 22%
Independents** 3% 6% 6%
Other inc. Micro Brands 47% 48% 41%

Brand Focus per Auction House (as a % of Total Lots)

Brand (alphabetical) Phillips Antiquorum Sotheby’s Christie’s
Audemars Piguet 5% 4% 6% 8%
Cartier 4% 3% 13% 4%
Patek Philippe 27% 10% 35% 35%
Rolex 20% 18% 23% 27%
Independents** 10% 1% 2% 7%
Other inc. Micro Brands 34% 64% 21% 19%

Market Pulse

The collectible watch market enters the fall season with cautious optimism. The Monaco Legends Group sale set a confident tone, demonstrating that demand and significant purchasing power continue to support high-end pieces. Despite ongoing economic and geopolitical headwinds, competitive bidding is expected for rare vintage Rolex and Patek Philippe, neo-vintage Cartier, and limited-production independents.

Notably, while independent watchmakers account for around 10 percent of the Phillips catalogue, their overall presence at the Geneva auctions has decreased, suggesting either lower availability or reduced collector demand. Similarly, the inclusion of Audemars Piguet watches has continued to decline, reflecting a current diminishing level of collector interest in the brand.

Rarity, condition, and provenance are expected to continue shaping hammer prices and engagement. The performance of the market’s upper segment this season may provide early signals of broader trends heading into 2026.

* Excludes the 73 lots in the Breguet mono-brand sale.

** De Bethune, Laurent Ferrier, Vianney Halter, F.P. Journe , A Lange , MB&F, Richard Mille, Voutilainen and Urwerk.

 

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The Tudor ‘MN’ Military Submariner

The relationship between Tudor and the French Navy, or Marine Nationale, is one of the most storied partnerships in military horology. Beginning in 1956, Tudor supplied watches for field testing to Groupe d’Étude et de Recherches Sous-Marines (G.E.R.S.), a research and development arm of the Marine Nationale focused on underwater exploration and combat diving. The first model references, 7922 and 7923, underwent rigorous trials before receiving approval by the French Navy. This endorsement marked the beginning of an official supplier relationship in 1961, a collaboration that would continue into the early 1980s and then be reignited in 2021.

1961 Marine nationale diver with Tudor 7924 (Image: Joël BRUN ECPAD Défense)

Tudor’s Marine Nationale Submariners were exclusively issued to navy divers, commandos, and special forces operators, serving as essential tools in underwater missions. Over the years, Tudor refined its dive watch designs based on the feedback and revised requirements of the Marine Nationale, leading to some of the most iconic military-issued dive watches ever produced.

What makes a Tudor an MN?

For collectors and enthusiasts, true Marine Nationale-issued Tudor watches have an unmistakable identity shaped by their military provenance, specific references, and unique configurations that evolved over nearly three decades of service. Unlike Rolex Submariners issued to the UK forces which featured attributes unique to ‘issued’ watches, Tudor MN Submariners were indistinguishable from their civilian counterparts until 1974. Below is a summary of key references issued to the French Navy, along with the configurations that define each period.

References Issued to the Marine Nationale:

  • 7922 Small Crown (1956–1957)
  • 7923 Small Crown (1956)
  • 7922 Big Crown (1957–1958, prototype cases based on Rolex 6538)
  • 7924 Big Crown (1958–1959)
  • 7928 Crown Guard Submariner (1959–1968)
  • 7016 Snowflake (1974–1975, black dial)
  • 9401 Snowflake (1975–early 1980s, blue dial)
  • 9401 Mercedes hands and Triangle Markers (early 1980s, blue dial)

Key Configurations by Era

1956 – Reference 7922 (First Batch, Small Crown)
The first Tudor Submariners delivered to the Marine Nationale in 1956 were designated as model reference 7922. These watches featured black gilt dials marked 100m, Mercedes hands, and a 6mm Rolex winding crown. This was the batch tested by G.E.R.S. before Tudor became an official supplier to the French Navy.

A Tudor Submariner 7922 (Image: Tudor Watch)

1956 – Reference 7923 (Manual Wind, Small Crown)
Delivered alongside reference 7922, the reference 7923 was also issued. These watches featured black gilt dials marked 100m, pencil hands, and a 6mm Rolex winding crown. The dials did not feature the word PRINCE, which signified that the watch had a manual wind movement, as Prince was Tudor’s equivalent of Rolex’s Perpetual.

A Tudor Submariner 7923 (Image: Tudor Watch)

1957 – Reference 7922 (Big Crown Prototype Cases)
In 1957, Tudor experimented with a new design in response to Marine Nationale feedback for a more robust case with an easier to operate winding crown, by repurposing Rolex Submariner 6538 cases. These watches were fitted with Tudor dials and movements, but retained their original Rolex serial numbers, with the 6538 reference re-engraved as 7922 between the lugs. The case backs had 6538 crossed out and 7922 punched above. These watches kept a 7922 100m dial but were capable of diving to a depth of 200m thanks to the Rolex case, Mercedes hands, and an 8mm Rolex winding crown.

The inner case back of the 7922 Big Crown (Image: RPR)

1958 – Reference 7924 (Big Crown)
Following the success of the reworked 7922, Tudor introduced the 7924 in 1958, the first Submariner officially rated to 200m. Fitted with gilt dials marked 200s and Mercedes hands and like the previous experimental batch, it featured an 8mm Rolex winding crown.

A Tudor Submariner 7924 (Image: Tudor Collector/Luca Garbati)

1959 – Reference 7928 (Crown Guard Case)
By 1959, Tudor introduced the 7928, marking a major design shift with the addition of crown guards. This model evolved through four variations of crown guards: Square, Eagle Beak, Pointed, and Rounded crown guards. Alongside these case modifications, the 7928 initially featured a gilt black 200m dial, Mercedes hands, and a 7mm Rolex winding crown. This model remained in production for over a decade and the dials transitioned from glossy to matte in the mid to late 1960s.

A first series ‘Square Guard’ Tudor Submariner 7928 (Image: Tudor Watch)

A ‘Pointed Crown Guard’ Tudor Submariner 7928 (Image: Tudor Watch)

1974 – Reference 7016 (First Snowflake MN Watches)
The arrival of the 7016 in 1974 signalled a new era for Marine Nationale Tudors. This was the first reference to feature the now-iconic Snowflake hands, developed in direct response to requests for improved underwater legibility. The early 7016s were fitted with black dials and black bezel inserts, paired with square marker dials. These watches retained the 7mm Rolex winding crown. Crucially, this was also the first reference to feature the hallmark MN case back engravings, with issued examples engraved MN74. Watches from this batch generally fall within the 827xxx serial range.

The first black Snowflake Submariner 7016 (Image: Tudor Watch)

1975 – Reference 9401 (Blue Snowflake MN Watches)
In 1975, Tudor introduced the reference 9401, which became the definitive Marine Nationale Tudor for many collectors. These watches featured blue dials with matching blue bezel inserts, Snowflake hands, and the same square marker dial layout as the earlier 7016. The 7mm Rolex winding crown remained unchanged. These watches were issued through the early 1980s and continued the MN case back engraving tradition.

The iconic blue Snowflake Submariner 9401 issued to the MN (Image: Tudor Watch)

Early 1980s – Reference 9401 (Blue Mercedes or lollipop hands MN Watches)
By the early 1980s, the last generation of Marine Nationale Tudors transitioned to a new dial configuration. These late 9401s featured blue dials and bezel inserts but reverted to Mercedes pattern hands, paired with a triangle marker dial layout. The 7mm Rolex winding crown remained a consistent feature. These were among the last Tudors officially issued to the Marine Nationale before the official relationship came to an end.

Last series 9401 with lollipop hands and triangle quarters (Image: Fratello)

Key Features of MN-Issued Watches
Determining whether a Tudor Submariner was officially issued to the Marine Nationale can be challenging. Unlike many military-issued timepieces that came with standardised documentation, Marine Nationale Tudors were tools of the trade, utilitarian watches issued directly to Navy divers and commandos with little regard for future collectability.

The full ledger book from Toulon, listing all the MN watches serviced (Image: RPR)

 

An example of a page from the ledger (redacted serials). For example, line 206 shows a Tudor with serial 912xxx issued to Commando Hubert (Image: Watch My Watch)

One of the most important sources for verifying an MN-issued Tudor comes from a Rolex watchmaker based in Toulon, who meticulously recorded every Marine Nationale Tudor that passed through his workshop for servicing. However, it is crucial to note that these records only account for watches issued to the southern base in Toulon. There are no surviving records for watches issued in northern France, making verification for those examples much more difficult.

For models issued before 1974, the only definitive way to confirm an MN-issued watch is if it appears in the Toulon watchmaker’s ledgers. Watches from this period lack military engravings, meaning provenance and historical documentation are essential.

A Submariner 9401 issued in 1975 – note the long form date that was only used in 1975 (Image: Tudor Collector)

A Submariner 9401 issued in 1978 (Image: Christoper Beccan)

From 1974 to 1982, Marine Nationale Tudors featured distinct case back engravings, making them far easier to identify. These engravings followed a standardised format with the letters MN followed by the year of issue. The placement of the engraving varied slightly over the years:

  • 1974 – MN 74 – Centre of case back
  • 1975 – MN 1975 – Centre of case back (the only year with the full year engraved)
  • 1976 – MN 76 – Centre of case back
  • 1977 – MN 77 – Centre of case back
  • 1978 – MN 78 – Bottom of case back
  • 1979 to 1982 – MN 79, MN 80, MN 81 and MN 82 – Centre of case back

While these engravings provide strong evidence of Marine Nationale provenance, collectors should always be mindful of originality. Over the decades, some watches have had their engravings polished off or case backs swapped during service. As always with military watches, careful research and authentication remain key.

The Modern Evolution: The Pelagos FXD

In May 2021, Tudor reaffirmed its historical connection with the Marine Nationale, announcing an official partnership with the French Navy. While the brand had long celebrated its military heritage, most notably with the Black Bay Fifty-Eight, the launch of the Pelagos FXD marked a significant return to true military collaboration. Unlike previous releases that paid homage to the past, the FXD was designed specifically for modern Marine Nationale divers, tailored to the operational needs of Commando Hubert, the elite combat swimmer unit of the French Navy.

The standard production civilian Pelagos FXD with four-line dial (Image: Tudor Watch)

Whilst the FXD is very much a watch designed with the Marine Nationale, the actual watches delivered to the Commando Hubert divers differ from those sold by official Tudor retailers. The most obvious difference is the dial. Devoid of any mention of chronometer certification, the issued watches display a stripped-back aesthetic, featuring only PELAGOS and 200m, not even the imperial 600ft depth rating. This no-nonsense approach to the dial design reinforces the FXD’s role as a purpose-built military tool.

The case back is also significantly different. One of the most distinctive elements of the retail FXD is the engraved MN case back, a direct nod to the hallmark case back engravings found on vintage Marine Nationale Tudors from the 1970s and 1980s. These historical engravings consisted of MN followed by a short-form year, such as MN74 for 1974 or MN76 for 1976. (A small but interesting detail—only in 1975 did Tudor engrave the full year, marking watches as MN 1975.) The retail FXDs continue this tradition, with watches produced in 2021 engraved MN21, followed by MN22 in 2022, and so on. However, the actual issued watches used by Commando Hubert divers feature a much more stripped-back case back, engraved with only the year and a small issue number, reinforcing their utilitarian nature.

Finally, the reference number of the issued watches is ‘25797’ where the civilian reference is ‘25707’.

A Command Hubert delivered Pelagos FXD. Note the two-line dial. (Image: Monaco Legend Group)

The FXD retains the core characteristics that made Marine Nationale Tudors iconic: a robust, functional design, lightweight materials, and fixed strap bars for added durability. With its 42mm titanium case, ultra-legible dial, and bi-directional countdown bezel—specifically designed for underwater navigation—it is a modern-day MilSub, not just a marketing exercise. It embodies Tudor’s historical relationship with the Marine Nationale while proving that the collaboration remains as functional today as it was in the 1950s.

For collectors and enthusiasts, Marine Nationale Tudors remain among the most desirable tool watches on the market. Whether it’s the patinated charm of an original “M.N.”-engraved 7016 or the cutting-edge engineering of the Pelagos FXD, these watches embody the perfect balance of heritage, functionality, and military precision.

A Command Hubert delivered Pelagos FXD with accessories (Image: Monaco Legend Group)

By Ross Povey for Daniel Bourn. 

Ross Povey is a journalist, editor and founder of tudorcollector.com. He is internationally recognised as the leading authority on vintage Tudor watches and a key figure in the Tudor collecting community.

© Copyright Daniel Bourn www.danielbourn.com

If you would like to discuss, learn, or SELL your vintage military-issued Rolex, Tudor, Omega, or Blancpain timepiece, please don’t hesitate to contact us:

info@danielbourn.com
+44 7977 469 568
@daniel.bourn

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A Guide to Essential Watch Terms

A growing guide to the words, phrases, and quirks that make the world of watches tick.

If you’ve ever found yourself nodding along politely while someone mentions “radial brushing on a ghost bezel” or describes a watch with “honest patina on a tropical dial,” you’re not alone. The world of watches is rich in history, style and its own language.

Whether you’re new to collecting or simply looking to sharpen your terminology, this living glossary is here to help. We cut through the confusion, demystifying the dealer-speak, to provide clear, collector-focused definitions of some of the most commonly used (and occasionally misused) watch terms.

Annual Calendar – A complication that automatically adjusts for months with 30 or 31 days, requiring correction only once a year at the end of February.

Automatic – A mechanical movement that winds itself via the motion of the wearer’s wrist.

Bezel – The ring surrounding the watch crystal. It can be fixed or rotating and often features markings for timing purposes.

The bezel of a Rolex military-issued Submariner reference 5517 (Image: Daniel Bourn – The Collections Vol I)

Caliber – Another word for movement, often used to describe a specific movement design or reference number.

Caseback – The back of the watch case. Can be solid, engraved, or display-style with a transparent window.

The case back, with original sticker, of a 1970s Rolex Daytona reference 6265 (Image: Daniel Bourn – The Collections Vol I)

Chronograph – A watch with a built-in stopwatch function, typically operated by pushers on the side of the case.

Complication – Any function on a watch beyond telling the time, e.g. date, moonphase, GMT, chronograph, or calendar.

Crown – The knob (usually at 3 o’clock) used to wind the watch and set the time or date.

Crystal – The transparent cover over the dial, which can be made from acrylic, mineral glass, or sapphire crystal.

Deployant Clasp – A folding clasp (often used with leather straps) that makes the watch easier to take on and off, while reducing wear on the strap.

Dial – The face of the watch, where time is displayed. Its colour, condition, and originality often drive collectability.

Exhibition Case back – A transparent case back (usually sapphire crystal) that reveals the movement inside. Common on modern mechanical watches.

Ghost Bezel – A bezel insert that has faded (often from black to grey or blue), typically through UV exposure or heavy use.

Guilloché – A decorative engraving pattern often used on dials, produced by hand or engine-turning. Common in fine dress watches.

Hacking Seconds – A feature where the seconds hand stops when the crown is pulled out, allowing for precise time-setting.

Integrated Bracelet – A bracelet designed to flow seamlessly into the case with no traditional lugs, synonymous with of 1970s watch design.

Lugs – The “arms” that extend from the case to hold the strap or bracelet in place.

The lug of a Rolex Day-Date and lume dots on the dial (Image: Daniel Bourn – The Collections Vol I)

Lume – Short for luminescence, the glowing material on hands and markers that allows the watch to be read in the dark.

Manual Wind – A mechanical movement that must be wound by hand using the crown.

Movement – The mechanism that powers the watch, can be mechanical (manual or automatic) or quartz.

New Old Stock (NOS) – A vintage watch that has never been worn, and is found in original pristine condition.

A New Old Stock Rolex Daytona reference 6263 (Image: Daniel Bourn – The Collections Vol I)

Patina – The natural ageing or discolouration on a watch’s case, dial, or hands. Highly sought after by collectors when original, even in application and attractive.

Perpetual Calendar – A complex calendar function that adjusts for different month lengths and leap years, usually accurate until 2100.

A Patek Philippe perpetual calendar reference 3940 (Image: Daniel Bourn)

Quartz – A battery-powered movement regulated by a quartz crystal. Accurate and low-maintenance.

Rehaut – The inner ring between the dial and the crystal, sometimes printed with branding or serial numbers.

Regulator – A dial layout with separate sub-dials for hours, minutes, and seconds — originally used in precision master clocks.

Rotor – The semicircular weight inside an automatic watch that moves with the wrist to wind the mainspring.

The rotor of a Patek Philippe Calatrava reference 3998 (Image: Daniel Bourn)

Service Dial / Hands – Replacement parts installed during servicing that may differ from original production parts — sometimes reducing collector value.

Tachymeter – A scale (usually on a chronograph) used to calculate speed over a known distance, often found on the bezel or rehaut.

Tropical Dial – A dial that has changed colour over time, usually from black to chocolate brown due to heat and UV exposure.

Unpolished – A watch case that retains its original surface finish and sharp factory edges, often more desirable to collectors.

Water Resistance – An indication of how well a watch is protected against water. Ranges from splash-proof to professional dive depth.

Watch Crystal – Another term for the transparent cover protecting the dial. Can be made of acrylic, mineral, or sapphire.

© Copyright Daniel Bourn www.danielbourn.com

If you would like to discuss, learn about, or SELL your timepiece, please don’t hesitate to contact us:

info@danielbourn.com
+41 79 515 1922
@daniel.bourn